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Advertising, Commercial Spaces and the Urban
August 2, 2012, 11:20 pm
Filed under: Uncategorized
Advertising, Commercial Spaces and the Urban
 
 
 
This book provides the first detailed account of contemporary outdoor advertising and its relationship with urban space. Going beyond accounts of urban ‘place marketing’ or advertising cities to tourists, the book asks: What can the outdoor advertising industry tell us about the commercial production of urban space? What does an analysis of these industry practices reveal about contemporary capitalism? How do ads and billboard structures interface with spaces of the city? What forms of ‘urban vernacular’ do they provide? The book presents an analysis of industry practices as ‘commercial experiments’ that engage with capitalism as performative, adaptive and open. Extending debates on non-representational theory, it analyses advertising texts, structures and spatiality through ‘fabulation’: a form of vernacular that sees animation, or the life of capitalism, in urban spaces. What do ads say about urban space, and what can those spaces reveal about advertising and capitalism?
 
Introducing Commercial Spaces
The Industry and the City: Knowledge Practices as Commercial Experiments
Mobility, Market Research and Commercial Aesthetics
The Commodity Rhythms of Urban Space
Fabulating Commercial Spaces: Mediation, Texts, and Perception
Perceiving Urban Change in Detroit and Manchester: Space, Time and the Virtual
The Commercial Vernacular of Advertising: Public Space, Commercialisation and Public Address
 
ANNE CRONIN is Senior Lecturer in the Sociology Department at Lancaster University, UK. She has previously publishedAdvertising Myths, Advertising and Consumer Citizenship, and Consuming the Entrepreneurial City (co-edited).
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